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Sustainable tourism as an interesting market niche
World Tourism Forum Lucerne,

Holidaymakers generally favour the idea of sustainable travel, but are not willing to pay significantly more for a “sustainable” holiday. This finding was confirmed in a study conducted by the Lucerne University of Applied Sciences and Arts in preparation for the World Tourism Forum Lucerne 2011. The study is based on the responses of nearly 5,000 Swiss customers of the travel operator Kuoni.

Spirit of optimism at World Tourism Forum Lucerne
World Tourism Forum Lucerne,

The second World Tourism Forum Lucerne – dedicated to the topic “Sustainability in tourism: Challenges, pathways and intelligent business models” and attended by 230 participants from around the world – drew to a close at the Swiss Museum of Transport in Lucerne. Besides a series of keynote addresses, the Forum centred on numerous interactive workshops, breakout sessions and a World Café, not to mention networking events at the highest level held throughout the three days. “We saw that it is essential for all stakeholders to work together if we’re going to make any decisive progress in the areas of sustainability and talent management”, concludes Martin Barth, General Manager of World Tourism Forum Lucerne. The event attracted 230 decision-makers from 30 countries to Lucerne, clearly surpassing the number and the importance of participants of the first event in 2009. The three-day Forum offered a comprehensive overview of trends and developments in tourism.

 

Second World Tourism Forum Lucerne opens its doors
World Tourism Forum Lucerne,

The second World Tourism Forum Lucerne got under way this afternoon with an opening event hosted by its General Manager, Prof. Martin Barth. The three-day international summit is fully dedicated to the topic “Sustainability in tourism: Challenges, pathways and intelligent business models” and 230 members from 30 countries have travelled to Lucerne to participate.

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