Teamwork in tourism

PrimCom is a Zurich-based Swiss PR agency specializing in travel and tourism.
We also have offices in neighbouring Germany (Berlin) and Austria (Vienna).

Three countries – one team

PrimCom was founded in 2005 as a Switzerland-based communications agency, specializing in travel and tourism. The agency later opened offices in Vienna (2012) and Berlin (2015) to serve Switzerland’s neighbouring Austrian and German markets. We provide proven expertise and a wide range of internal and external services – ranging from traditional media relations to social media and crisis communication.

Tourism is our passion

Our agency offers superior standards of specialized know-how and editorial expertise. At PrimCom we pride ourselves on being a flexible, efficient, highly motivated close-to-the-client team.

After training as a tourism specialist, extensive experience as a travel consultant and travel trade journalist. Co-founder, Managing Director and (since 2009) proprietor of PrimCom Switzerland. Passionate about tourism and driving force behind the agency, with an instinctive feel for good stories, new projects and exciting personalities. Born with the travel virus, her personal preferences are for travel on land and waterway, out-of-the-ordinary accommodation, and nomadic life in her vintage VW minibus.

Vanessa Bay

Managing Director Switzerland

Diploma in tourism management with many years of experience as PR consultant. Also in direct and event marketing for agencies and companies in Germany, Italy and Switzerland. Joined PrimCom in 2010. Always cool, calm and collected. Privately, often to be found with friends on Lake Zurich but also loves to travel much further afield. Her dream destinations are the desert – and Iran.

Sabine Biedermann

Deputy Managing Director Switzerland / Consulting

German state qualification in multilingual correspondence and Bachelor of Arts in Media & Communication Sciences. Early experience in PR consulting and joined PrimCom in 2011. After four years with the agency in Zurich as consultant, she has since 2015 managed the PrimCom office in her home city of Berlin. Style consultant by passion, and an impressively fast mover in high heels. Loves grand hotels – but since joining PrimCom has also discovered the delights of camping and hiking holidays!

Nina Aryapour

Agency Manager Germany

Bachelor of Economic Sciences, Master in PR and Integrated Communications. Extensive agency experience in the fields of advertising, cross-media and social media. Joined PrimCom in 2010; since 2012 Managing Director and co-proprietor of PrimCom Austria. Oozes Viennese charm, always cheerful, endless energy. Frequently on the move between Vienna and Zurich. Social media fan, specializes in city breaks and excels in nightlife know-how. But also enjoys more active and sporting holidays.

Petra Wittmann

Managing Austria

In love with her native Zurich – and with her Italian roots – Mary Stefanizzi is through-and-through a top tourism, marketing and sales professional. After 25 years in various management positions (ranging from holiday apartments and leisure parks to the cruise industry), she joined the PrimCom team in 2018. Her interests embrace sport, events, discovering new restaurants and best brunch locations. But she also enjoys chilling out in nature, with a good book or cooking for friends. Mary also lets her creativity run free by designing silver jewellery.

Mary Stefanizzi

Consulting Switzerland

Licentiate/Master in Mass Communication and journalistic experience in the travel, tourism and MICE sectors. Born in Basel, but has enjoyed living and working in Zurich for many years and joined PrimCom in 2014. Creative family man with the ability to think outside of the box. Likes to travel in Asian and Arabic countries, often to discover lesser-known destinations off the beaten tourist track.

Simon Benz

Consulting Switzerland

Sophie has a diploma in social education but also agency experience in the tourism and lifestyle sectors. With PrimCom since 2014.
A real Hamburg lass, she nevertheless spent several years in the urban jungle of New York before moving to Switzerland. Open-natured and puts her heart and soul into everything she does. Talks much faster than permitted by the police.

Sophie Grüber

Consulting Switzerland

As a trained journalist and specialist in German studies, Stephanie – who comes from Germany – found her way into travel writing more or less by chance. But with her acquired in-depth knowledge of the Swiss tourism sector and MICE market, this has been her professional passion ever since. Joined the PrimCom team in 2019, having already fallen in love with her adopted country in 2011. Spends most of her free time in hiking boots or climbing shoes and putting mountain bike trails to the test. Her motto – the greatest happiness on earth lies in the magic of the mountains.

Stephanie Günzler

Consulting Switzerland

A Master of Business Administration specializing in tourism, Daniel has long experience in marketing and communications (notably in international hotel projects and with leading tourism organizations). Austrian-born, he settled in Switzerland in 2010 and joined PrimCom in 2022. Happiest when he can combine his passion for travel with sport in natural surroundings, discovering new restaurants – and keeping his two adventurous young children in check.

Daniel Predota

Consulting Switzerland

A trained journalist, Hamburg-born Tina worked for more than 10 years in the international music industry as a PR manager. In 2000 launched her own business as a freelance travel journalist, covering all continents. As a result, she has gained access to an impressive media network. After lengthy stays in Italy and Spain, Tina joined PrimCom Germany in 2019. Enjoys spending her free time on the road, exploring unspoilt nature and new sights off the beaten tourist track – either by bike or café-hopping in some of the world’s most beautiful places.

Tina Engler

Consulting Germany

Raphaela comes from Austria’s Tyrol region and joined the PrimCom team in Vienna in 2023. She holds a Bachelor of Sociology degree and is currently pursuing a Master’s in Communication Sciences and Journalism. Experience in the gastronomy sector in the Tyrol, England and Italy. Enjoys reviving memories of her travels by experimenting with culinary creations at home.

Raphaela Steixner

Junior Consultant Austria

Elena is a widely-travelled globetrotter who speaks seven languages, is an author and also travel blogger. Following tourism management studies, she went to New Zealand before becoming a freelancer in PR, social media marketing and language services. Her bilingual travel blog Creativelena is one of the most popular in Austria. Joined PrimCom in 2024, bringing her extensive international network, practical know-how and strong commitment to the team. When not in action for her clients, she is either taking training lessons in Taekwondo, skiing with her son, or planning the next family trip.

Elena Paschinger

Consultant Austria

Sandra has many years of experience in the Swiss travel and tourism industry in all its many facets. Her posts have included tour operating, the hotel industry and – at Zurich Airport – the aviation sector. Since 2024, she has been working with PrimCom as Team Support. In her leisure time Sandra can often be found in what she calls her second home in the scenic Swiss mountains, but also enjoys travelling the world with her family. As a passionate bookworm, she always takes with her something to read wherever and whenever she travels.

Sandra Huynh

Team Support Switzerland

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